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B.Sc. MASS COMMUNICATION

INTRODUCTION

B.Sc. Journalism and Mass Communication to impart the understanding of Mass Communication to men and women bearing in mind self-motivated interdepartmental approach. The Department of mass communication is committed to graduating students who can make positive and decisive contribution to the world.

PROGRAM SUMMARY

GOALS

To demonstrate effective speaking and listening skills for communication in personal, public, and in media department.

To demonstrate effective writing skills for communication in personal, public, and different forms of media.

To demonstrate the ability to observe events, gather information, write news reports and news releases, report on events, and edit other people’s writings.

To demonstrate the ability to understand the media critically and recognize how media shape and are shaped by politics, society, culture, economics, and daily lives.

To demonstrate the ability to recognize the power of persuasion and ethical responsibilities of communicators in communication at all levels.

To demonstrate an understanding of the roles of communication in fostering interaction and interdependence across gender, race, and culture.

To demonstrate the ability to apply communication theories to analyze contemporary problems.

To demonstrate an understanding of the history, development, and practice of the print media, electronic media, and the new media.

OBJECTIVES

To prepare students to be able to recognize and analyze the mass problems in different localities and effectively design media strategies that will provide solution to these problems.

To enable student use media to present plan of action that can meet the expectations of the local people.

To help the students study and understands role of mass media in a liberal democracy.

To enable the student to be well grounded in the science of communication and possess the capacity to develop the human, social, and technological modes of communication, for the benefit of the community.

Equip the students with a high quality education to enable them function in the different sectors of mass communication.
To equip the students with the required technical competence.

To produce graduates that will apply a creative and critical approach to the exercise of the media professions.

To produce professionals that will exercise a high level of professional ethics in the exercise of this profession.

CURRICULUM

B. Sc. Mass Communication  – 4 YEAR Curriculam Plan
Sl. NoCourse CodeCourse TitleUnits Category Lecture  (hours) Practical
(hours)
SEMESTER 1
Level 100
SEMESTER 1
1GST1211English Communication I2 GST              30            –
2GST1213Use of Library, Study Skills and ICT2 GST              30            –
3GST1215Nigerian People and Culture2 GST              30            –
4PSY1313Introduction to Psychology3 Core              45            –
5POL1311Introduction to Political Science3 Core              45            –
6POL1313Introduction to African Politics3 Core              45            –
7SOC1311Introduction to Sociology3 Core              45            –
8
18            270            –
SEMESTER 2
Level 100
SEMESTER 2
1GST1222Communication in French2 GST              30            –
2GST1224Logical Critical Thinking & Problem Solving2 GST              30            –
3GST1226Introduction to Entrepreneurship2 GST              30            –
4ACC1322Research Methodology3 Core              45            –
5POL1322Nigerian Government & Politics3 Core              45            –
6PCR1322Peace and Conflict  Resolution3 Core              45            –
7MCM1322Introduction to Mass Communication3 Required              45            –
8
18            270            –
SEMESTER 3
Level 200
SEMESTER 1
1GST2211English Communication II2 GST              30            –
2GST2213Leadership Skills2 GST              30            –
3GST2215Core Life Skills & Happiness2 GST              30            –
4MCM2311History of Nigerian Mass Media3 Required              45            –
5MCM2313Fundametals of Journalism (Investigative, Online etc.)3 Required              45            –
6MCM2315Feature Writing and  Reporting3 Required              45            –
7MCM2317Editing and Graphics of Communication3 Required              45            –
8
18            270            –
SEMESTER 4
Level 200
SEMESTER 2
1MCM2322Foundations of Communication Research and Editorial Writing3 Required              45            –
2MCM2324Critical and  Reviewing Writing3 Required              45            –
3MCM2326Theories of Mass Communication and Principles of Public Relations3 Required              45            –
4MCM2328Foundations of Broadcasting3 Required              45            –
5MCM2340Introduction to Film, Cinema & Literature3 Required              45            –
6MCM2342Writing for the Mass Media3 Required              45            –
7
8
18            270            –
SEMESTER 5
Level 300
SEMESTER 1
1MCM3699SIWES(Students Industrial Work Experience Scheme) / Industrial Attachment / Project6
2
3
4
5
6
7
8
6               –            –
SEMESTER 6
Level 300
SEMESTER 2
1MCM3322Advertising Media Planning3 Required              45            –
2MCM3324Issues in Nigerian Mass communication Media History3 Required              45            –
3MCM3326Science and Technology Reporting3 Required              45            –
4MCM3328Foreign Correspondence3 Required              45            –
5MCM3340Broadcasting management and programming3 Required              45            –
6MCM3342Advanced and Specialized Reporting3 Required              45            –
7MCM3344Media, Culture and Society3 Required              45            –
8
21            315            –
SEMESTER 7
Level 400
SEMESTER 1
1MCM4311Rural Community Newspaper3 Required              45            –
2MCM4313Mass Media and Laws of Ethics3 Required              45            –
3MCM4315New and Social Media3 Required              45            –
4MCM4317Economic and social issues in advertising and PR3 Required              45            –
5Elective 13              45
6Elective 23              30           45
7
8
18            255           45
SEMESTER 8
Level 400
SEMESTER 2
1Student needs to select any one of the specilaization
Specialization 1 : Radio & Television
Specialization 2 : Photo Journalisam & Film Production
Specialization 3 : Advertising & Public Relations
15            150         225
2
3
4
5
6
7
8
15            150         225
Total Credits for Programme132        1,800         270
Project / Internship / SIWES ( Students Industrial Work Experience Scheme)
Course CodeCourse TitleUnits Category Lecture  (hours) Practical
(hours)
MCM3699SIWES / Industrial Attachment / Project6
 Options for Elective 1 & 2
Course CodeCourse TitleUnits Category Lecture  (hours) Practical
(hours)
MCM4319International and Foreign Broadcasting3 Elective              45            –
MCM4331International Media & Public Relations.3 Elective              45            –
MCM4333Techniques, Layout & Design in Book publishing3 Elective              45            –
CSC3322Computer Graphics3 Elective              30           45
Specializations
Course CodeCourse TitleUnits Category Lecture  (hours) Practical
(hours)
Specialization 1 : Radio & Television
MCM4322Radio and Television Operation & Program Writing3 Elective              30           45
MCM4324Radio News Reporting & Production3 Elective              30           45
MCM4326Television Program Writing & Production3 Elective              30           45
MCM4328Broadcasting commentary and critical writing3 Elective              30           45
MCM4340Specialised Reporting in Radio & Television3 Elective              30           45
Specialization 2 : Photo Journalisam & Film Production
MCM4342Introduction to Photo Journalism3 Elective              30           45
MCM4344Photo Editing ,Reversal  film Processing / Industrial Commercial Photography3 Elective              30           45
MCM4346Elements of the Film Production3 Elective              30           45
MCM4348Film, Theory and Aesthetics3 Elective              30           45
MCM4360Film Animation, Screen Writing & Production3 Elective              30           45
Specialization 3 : Advertising & Public Relations
MCM4362Marketing Foundations for Advertising3 Elective              30           45
MCM4364Writing for Public Relations3 Elective              30           45
MCM4366Fundamentals of Media Relations3 Elective              30           45
MCM4368Advertising Creative Strategies & Tactics3 Elective              30           45
MCM4480Advertising & PR Research3 Elective              30           45