MANAGEMENT DEVELOPMENT PROGRAM
ICDL – INTERNATIONAL CERTIFICATION FOR DIGITAL LITERACY
In the contemporary digital-centric landscape, proficiency in Digital and Social Media Management is crucial for career advancement and business achievement. This Management Development Program (MDP) aims to augment the proficiency of working professionals in content generation, digital advertising, SEO, and analytics. Participants will acquire practical expertise with technical products such as Canva, Google Ads, Jasper AI, WIX, and others. The curriculum encompasses content strategy, social media marketing, and analytics, giving professionals with the competencies to enhance brand visibility and foster business growth. Enhance your digital marketing expertise and maintain a competitive edge by participating inthis transformative educational opportunity
Programme Objective
This training program would meet the following objectives:
- Understand the Digital Marketing Ecosystem.
- Develop Effective Content Strategies for Business Growth.
- Implement Website & Social Media Content Management.
- Execute Search Engine & Social Media Marketing Campaigns.
- Analyze and Interpret Digital & Social Media Performance Metrics.
Contents of Program
This training program will sum up the following topics for a better understanding and application:
COVERING:
Introduction to Digital and Social Media Marketing
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- Understanding the digital marketing process
- Digital Marketing platforms
- Digital Marketing funnel
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- Content creation.
- Audit the content
- Content strategy.
- Blog and website creation.
- Posting on social media- Instagram, Facebook
- Google Ads Instagram Marketing.
- LinkedIn Marketing. Email Marketing
To know more, visit us or call us at the following numbers:
Phone: +234 (0) 818 111 1113, +234 9087560003, +234 8025008033